How Curious Elixirs Built An Eight-Figure Brand Without Outside Investors
This lesson is an episode of Taste Radio.
Listen to the episodeWhat you'll get
Taste Radio talks with JW Wiseman, founder of the non-alcoholic cocktail brand Curious Elixirs, about growing it without outside investors; the show notes list testing demand on Kickstarter, selling online at premium prices, refining the product and using online sales data to move into stores. Listen for whether an online-first route fits your product, which depends on what it costs to ship and how much margin a single order leaves.
Do this week
Work out what it costs to ship one order of your product to a customer, and write the lowest price at which a single online order still leaves you a profit.