Stonyfield Yogurt: Gary Hirshberg
This lesson is an episode of NPR's How I Built This.
Listen to the episodeWhat you'll get
Gary Hirshberg tells Guy Raz how Stonyfield grew out of a 1983 yogurt-selling effort by two farmers trying to keep their New Hampshire farm school running, and how it lurched through crisis after crisis on the way to becoming a major brand. Hear it if you run a mission-first product on thin cash and want to see how a company gets through repeated scares.
Do this week
Write down the three things most likely to sink your business in the next year, and one step you can take this month for each.