Startup = Growth
This lesson is an essay published on paulgraham.com.
Read the essayWhat you'll get
Paul Graham's definition: a company is a startup because it's designed to grow very fast, not because it's new or uses technology. A food or body-care brand's growth is also capped by cash, shelf space and how much it can make, so most good CPG companies aren't startups in his sense, and that's no mark against them.
Do this week
Write one sentence on how fast your brand needs to grow to become what you want, and what would limit it first: cash, production or stores.