What Retail Buyers Actually Look For
Video from Startup CPG. Watch on YouTube.
What you'll get
The supplements buyer for Kimberton Whole Foods, a family-owned natural grocer with eight stores in Pennsylvania, explains what catches her eye in a new brand (packaging first, then ingredients and a grasp of price and promotions), how brands reach her by form or direct message, and how long she gives a new product, about six months, to show interest. Her herbalism background makes her examples fit herbal and wellness makers best, but advice such as giving store staff free samples applies to any independent natural grocer.
Do this week
Take samples to the staff of one local independent grocer, ask what would make them recommend your product, and note whether your packaging and price fit the shelf next to it.