Sales Materials 101: Get Retail Buyers to Say Yes

What you'll get

A former Walmart CPG leader in a Startup CPG webinar covers the materials a buyer sees before a meeting: the introductory email, sell sheets, the slides for a line review, how to present your pricing, barcode basics, product photos, and how to forecast when you have no data. Use it as a checklist for a sell sheet and a short deck before you approach any buyer.