Founder Fundraising Journey: Jesse Konig, CEO & Co-Founder of Jesse & Ben's
This lesson is an episode of Startup CPG.
Listen to the episodeWhat you'll get
Jesse Konig, co-founder of a frozen-fry brand, tells Startup CPG how he funded it: a first round from friendly angels, wholesale restaurant sales to build early inventory, then a larger round run as a tight process once national grocery orders arrived. He aimed for fast growth and an eventual sale to a bigger company, a different goal from most WNC makers, so listen for what each round paid for rather than how big it was.
Do this week
Draw your own funding timeline in three steps, each tied to what it pays for, such as the first production run, packaging or a first store order, and name who you would ask for each.