#123 Jeff Church's Lessons on Entrepreneurship

What you'll get

Jeff Church, who co-founded Suja Juice and later closed Rowdy Energy, tells Startup CPG's host how he left a corporate career to start companies, what set his hits apart from his misses across eight businesses, what he would change about Suja's margins and why an energy drink in a crowded category didn't work. It is a long founder interview, so listen for how he decides what is worth starting and when to stop.