Investor Spotlight: Alex Malamatinas of Melitas Ventures

What you'll get

A seed-stage consumer investor explains what he looks for in early brands, with a focus on the difference between gross margin (a share of the brand's revenue after the cost of making the product) and contribution margin (what is left of that revenue after every other cost of selling it), and gives rough gross-margin targets for food, beverage and beauty brands. His targets reflect what an investor wants from a venture-backed brand, so use them as a stretch benchmark for your own product rather than a rule.