In-Store Demo Advanced Analytics: Where, When & How to Sample
Video from Startup CPG. Watch on YouTube.
What you'll get
The co-founders of an in-store demo company present results from tens of thousands of demos, covering which days and months sell best, how chains compare, how to roll out across a new retailer's stores, coupons at the table and how to plan sampling as a long-term program. The data comes from a company that sells demo staffing and mostly covers national chains, so use it to plan a demo rather than as a forecast for a small WNC independent.
Do this week
Plan one in-store demo with a store that already carries you, choosing a day and time, a coupon to hand out and a way to count units sold afterward.