#218 Forecasting 101 with Graza & Drivepoint
This lesson is an episode of Startup CPG.
Listen to the episodeWhat you'll get
The co-founder of a forecasting software company and a finance director at the brand Graza explain how a CPG brand forecasts demand to decide what to make and when, why both too little and too much stock cost money, and how to build a forecast from the people closest to the buyers. One guest's company sells forecasting software and offers a template, so learn the logic here and try a simple spreadsheet version first.
Do this week
Build a three-month forecast for your best seller starting from what each store or market is likely to reorder, and write the lead time for ingredients and packaging next to it.