#173 The Food Investors: Capital for Emerging CPGs
This lesson is an episode of Startup CPG.
Listen to the episodeWhat you'll get
Four partners at early-stage food and beverage funds answer Startup CPG's questions on how they value young brands, why many deals now use convertible notes, how they find companies and when a founder should wait before raising. They disagree on timing and speak for the market as it was when recorded, so use the episode to learn the terms and to prepare questions for any investor.
Do this week
Ask one founder who has raised money for a food or drink brand what they would change about their first round, and write down their answer.