First Hire Series: Sales with Jake Huber
This lesson is an episode of Startup CPG.
Listen to the episodeWhat you'll get
Jake Huber, a sales director at a bakery brand, on why founders should keep selling themselves as long as they can, why a broker is not a sales hire, and how to set expectations for a first salesperson. It dates from 2022, so use it for the order of decisions, and hire only after you have sold long enough yourself to know what the job involves.
Do this week
Write the job description for your first sales hire in terms of the accounts they would own and the weekly results you expect, and note what you would still sell yourself.