How to Find a Food Formulator for Your CPG Brand: A Founder's Guide
This lesson is an article published by Startup CPG.
Read the articleWhat you'll get
A short post summing up a talk between Startup CPG's founder and its resident food scientist about what a formulator weighs in a new brand (the founder's commitment, the story, the taste, and whether the product is shelf-stable or refrigerated), how to prepare for a conversation, and what to check before hiring one: fee structure, category experience and location. Its best advice is to bring one specific problem and to define in writing what done means, including how many product versions are included, before the work starts.
Do this week
Write one sentence naming the biggest problem with your product, such as a texture that fails after a few weeks, and draft what done would look like for it, to bring to a formulator.