How to Drive Retail Velocity with Matt Merson

What you'll get

Matt Merson, a sales leader at a coconut water brand, explains what a store expects a new item to sell each week, then goes through the levers for raising it: shelf position, temporary price cuts, third-party merchandisers, demos and local marketing once you have enough stores. Use it to set a weekly sales target before you accept a listing, and note that the host also promotes the community's data and demo partners.