Community Fundraising 101: James Reina, Jibby Coffee, and Jonny Price, Wefunder

Jonny Price, James Reina, 55 min listen

This lesson is an episode of Startup CPG.

Listen to the episode

What you'll get

A recorded Startup CPG webinar in which a Wefunder representative and the founder of Jibby Coffee explain raising money from customers and supporters under the federal crowdfunding rules, treating the campaign as marketing and working outward from your closest circle. Wefunder earns from these campaigns and the host has a fee-discount arrangement with it, and the rules covered are national rather than North Carolina's own in-state crowdfunding rules, so check those separately.

Do this week

List the thirty people most likely to back your product and what each might realistically put in, to test whether a campaign could reach your goal.