How to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish
This lesson is an episode of Startup CPG.
Listen to the episodeWhat you'll get
Ryan Raish, a longtime brand-side sales executive who started a drink-mix company, describes testing the product with many panels, getting feedback from a retail buyer and approaching investors by inviting them to join the team rather than asking for a check. He skipped friends and family, funded much of the early work himself and says raising money took more of his time than he expected, so use the episode to prepare your own ask and to budget your hours.
Do this week
Write a two-sentence ask for one specific person you might invite to invest, covering what you have already proven and what the money would do next.