Amazon vs. Your Own Website: The Great eCommerce Debate
Video from Startup CPG. Watch on YouTube.
What you'll get
Two e-commerce agency owners, one who manages Amazon accounts and one who runs paid ads for a brand's own website, argue which channel a young brand should start on, covering speed to first sales, who owns the customer data, product reviews, fees, advertising costs and conversion rates, and when a product's size or weight makes Amazon a poor fit. Both agencies are Startup CPG partners and each has a stake in their side, so use the economics sections to test your own numbers rather than to pick a winner.
Do this week
Estimate for one product what Amazon's referral and fulfillment fees would be per unit, using its real weight and package size, and compare that with your own shipping and card fees on a website sale.