The 'Real' Story Behind Spindrift's Stunning Success
This lesson is an episode of Taste Radio.
Listen to the episodeWhat you'll get
Founder Bill Creelman and CEO Dave Burwick look back with Taste Radio on Spindrift, from its 2010 start with refrigerated sodas in glass bottles to its sparkling waters made with real fruit and a new canned soda line. They discuss holding a premium price in a crowded category by sticking to real ingredients and what a larger investor partner brings, which is useful if you price above the mainstream.
Do this week
Write one sentence stating the ingredient promise behind your price, then check your recipe and label line by line against it.