Chad Oliphant, Smiling Hara Tempeh
This lesson is an episode of It's All About Food.
Listen to the episodeWhat you'll get
In a 2014 radio interview, Chad Oliphant tells Caryn Hartglass how he and his wife Sarah Yancey started Smiling Hara Tempeh in 2009 from Barnardsville, after he learned to make tempeh at a macrobiotic institute. He covers adding soy-free versions when customers could not find them, a Kickstarter for a hemp tempeh, and a cook-off with local restaurants, though the distribution and hemp details are from 2014 and have dated.
Do this week
Ask your five most loyal customers what they cannot find and would like to buy, and write down the request you hear most.