Siete Family Foods: Miguel and Veronica Garza
This lesson is an episode of NPR's How I Built This.
Listen to the episodeWhat you'll get
Miguel and Veronica Garza grew up in a close family in Laredo, Texas, and tell Guy Raz how a grain-free diet Veronica adopted for her health, and then the whole family, turned into homemade almond flour tortillas sold at the family's gym and eventually at Whole Foods. It shows a product finding its first buyers in a community it already belonged to, which is worth hearing if your first customers are people you know.
Do this week
Sell or sample your product at one place where your people already gather, such as a gym, class or church group, and write down what they say.