Sierra Nevada Brewing Company: Ken Grossman

Ken Grossman, Guy Raz, 67 min listen

This lesson is an episode of NPR's How I Built This.

Listen to the episode

What you'll get

Ken Grossman tells Guy Raz how he built Sierra Nevada from salvaged equipment and loans from friends and family, and kept it independent. Its second brewery is in Mills River, a short drive from Asheville.

Do this week

List the equipment your business needs and find one piece you could buy used, borrow or share.