How To Calculate Wholesale Product Pricing (2026)
This lesson is an article published by Shopify.
Read the articleWhat you'll get
A step-by-step wholesale pricing guide from an e-commerce software company: total your materials, labor and overhead, work out a break-even point, set a target, then choose among cost-plus, value-based and keystone methods, with a clothing example that moves from cost to wholesale price to suggested retail price. It is general and mostly non-food, and it uses markup and margin loosely, so note that doubling your cost gives a 50% margin on the wholesale price, which is a 100% markup on cost, and check its ranges against the food sources in this module.
Do this week
Work out a wholesale price for one product two ways, by doubling your unit cost and by halving your intended shelf price, and compare which leaves you more per unit.