Distributor vs Broker: The CPG Mistake That Stalls Brands

What you'll get

The founder of a smoked tofu brand talks with the Shelf to Scale host about getting into grocery chains: why she makes her own product, the strict cold-chain temperature range it must hold or be rejected at the dock, how she prices above competitors while making buyers money, and the difference between a distributor and a broker and what each does. Her product is refrigerated and self-made, so take the distributor-versus-broker section as the part that transfers to shelf-stable products.