A Masterclass in CPG Finance

What you'll get

The founder of a firm that sells outsourced finance and accounting to consumer brands says the gross margin in a pitch deck, a share of the brand's revenue, shrinks once promotions, slotting and trade deductions come out of that revenue, and that founders who size a raise from projected losses forget the cash tied up in inventory and unpaid store invoices. He also argues for a focused product and channel mix over sprawl and discusses funding losses with equity or debt; skim the later sections on finance hires and board members unless you are raising venture money.