Live Episode! RXBAR: Peter Rahal
This lesson is an episode of NPR's How I Built This.
Listen to the episodeWhat you'll get
Recorded live in Chicago, Peter Rahal tells Guy Raz how he and a friend mixed the first protein bars in a food processor at his parents' house after noticing that CrossFit gyms sold nothing that matched their eating style, and how that grew into a company Kellogg's bought. It is a good listen if you are building for one tightly defined community.
Do this week
Name the one community your product is for, find where its members gather, and ask five of them what they would want from it.