090 - Matt Parris of Roots Hummus
This lesson is an episode of Making It in Asheville.
Listen to the episodeWhat you'll get
Matt Parris, founder of Roots Hummus, tells Making It in Asheville how a cafe and prepared-food business he ran from a storage room at the West Asheville co-op in 2006 became a maker of packaged dips and spreads sold in stores across the country. He talks about choosing the right partners to scale production, why selling takes more than a good product, and treating the company as an engine for the causes he cares about, which makes it the closest local model for a food maker moving from a cafe to a packaged line.
Do this week
List each step in your production, from prep to packing, that you could not do at five times your current volume, and write down who could do it for you.