Consumer Testing for the Local Food Start-Up
This lesson is an article published by Journal of Food Distribution Research.
Read the articleWhat you'll get
Oregon State researchers describe a do-it-yourself consumer test for food start-ups: a short survey on liking and likely use, a ladder of six prices to find what shoppers would pay, a question on how many they would buy in a year and a spreadsheet that charts the answers. It is a two-page 2015 note about the test, not the finished kit, but its warning that makers find it hard not to sell to the people they are testing applies to any market table.
Do this week
Draft a short ballot with a liking score, a yes or no at each of six prices and a question on how many they'd buy in a year, and give it to ten market shoppers before you pitch them.