How to Win at Farmers Markets: Scaling to 20+ Markets a Weekend
Video from Startup CPG. Watch on YouTube.
What you'll get
Startup CPG's fireside chat with Elliot Sharifi of the dip brand Obour Foods, whose brand sells at more than twenty California farmers markets each weekend according to the episode description, covers choosing markets, booth setup and sampling, pricing and positioning for a market crowd and scaling the operation. His volume is far beyond a first-year WNC booth, so use it for how to pick and judge a market and set up a table, not as a growth plan.
Do this week
Visit two farmers markets on the same weekend, write down each one's prices, crowd and nearest competing product, and ask each manager for the vendor fee and application deadline.