CPG funding in 2026: From growth to profitability
This lesson is an article published by New Hope Network.
Read the articleWhat you'll get
New Hope Network's Meredith Kaufman reports on how investors in consumer brands moved from rewarding fast growth to asking for margin, sales per store and repeat purchase, and on founders turning to cash flow, grants, loans, purchase-order financing and crowdfunding instead. It quotes investors and founders without showing deal data, but one investor's point that most emerging brands never need venture money is worth weighing against what you want your company to become.
Do this week
Write one sentence on how large you want this company to be in five years, and whether raising venture money would help or hurt that goal.