Fast growth, tight cash: Why successful CPG brands run out of working capital

What you'll get

Kristen Palmer, a bank vice president who sells receivables financing, explains with a worked example how a growing brand can run short of cash while sales rise, and how to count the days your cash is tied up from inventory days, customer payment days and supplier payment days. Try the three-number method on your own product, keeping in mind that the column comes from a lender and that store deductions can stretch the wait beyond her example.