The Science and Art of Product Pricing

What you'll get

A food marketing consultant's webinar for small producers walks through a total-cost worksheet covering ingredients, labor, packaging and overhead, then adds what you, a distributor and the retailer each need to earn to reach a shelf price, and touches on positioning, messaging and labeling along the way. It is the longest costing walkthrough in this module, so watch it with your own cost numbers open and pause to fill in each line.