method: Adam Lowry & Eric Ryan
This lesson is an episode of NPR's How I Built This.
Listen to the episodeWhat you'll get
Adam Lowry and Eric Ryan describe starting a cleaning brand in the late 1990s that cleaned well without harming the environment, with Adam testing formulas and Eric designing bottles meant to be left out on the counter. They also cover the gamble that got method onto Target shelves, which makes it the household products pick for any maker thinking about how a new brand earns space in a big chain.
Do this week
Set a photo of your package next to your closest competitor's and write down one design change that would make yours stand out from across the aisle.