Validating Your Market: What It Means to Your Food Business
This lesson is a guide published by Manitoba Agriculture.
Read the guideWhat you'll get
A two-page Manitoba government sheet on checking that people will buy your food product before you invest: research your target shopper, test price and value with people outside your friends and family, then test-market at a farmers market with product made in a commercial kitchen. It comes from Canada, so ignore its local contacts and take the method to a WNC market table, where it costs little to learn what strangers will pay.
Do this week
Ask five people who don't know you what they would pay for your product and what they would compare it to, and write their answers down without arguing.