Getting into retail Series 3/6 - Making a Sell Sheet for Pitching to Grocery Stores
Video from Manitoba Agriculture. Watch on YouTube.
What you'll get
A Manitoba Agriculture webinar on making a sell sheet for grocery buyers, including the difference between features and benefits, how to aim the pitch at the right customer, and a template to follow. It runs 78 minutes and comes from a Canadian provincial agency, so skim for the template and the features-versus-benefits exercise and skip any Canadian specifics.
Do this week
Fill in the webinar's template for your own product, writing each feature next to the benefit it gives a buyer, and keep it to one page.