Ep. 141: How Late July Founder Nicole Dawes Turned a Niche Into a $100 Million Business
This lesson is an episode of Taste Radio.
Listen to the episodeWhat you'll get
Nicole Dawes, who started the organic tortilla chip and cracker brand Late July in 2003, talks with Taste Radio about her family's business background, her first sales call and how the brand spread nationally after its first trade show. She also discusses why watching how fast each product sells matters and why she held on to voting control, which is useful when you are deciding how much equity to give up.
Do this week
For each product you sell, write down how many units sell per store or per market day in a typical week, and decide which one to push and which one to drop.