Kodiak Cakes: Joel Clark
This lesson is an episode of NPR's How I Built This.
Listen to the episodeWhat you'll get
Joel Clark traces his family's whole-grain pancake mix from a child's door-to-door sales route to selling out of a car with his brother and on to a national brand, including the risky decisions that nearly bankrupted the company before it got into Target. Listen if you are deciding how fast to grow, since it covers a stretch where expanding sales put the business itself at risk.
Do this week
Before you say yes to your next big order or new store, write out what filling it would cost, including ingredients, packaging and the days until you are paid, and check that you can cover it.