Making the Pitch: How to talk to retail outlets about carrying your food product

What you'll get

A University of Kentucky fact sheet for producers moving from farmers markets to stores covers what to prepare before you meet a buyer: what makes your product different, how it sells now, your costs and what you earn per unit at wholesale versus at the market, how much you can supply and deliver, and how to open with what the buyer gains and end with a clear ask. It also suggests visiting the store first and leaving samples and a one-page sell sheet, which suits a WNC maker who has so far sold only at tailgate markets.