How Farmers Markets Can Launch and Validate a Food Startup Business
This lesson is an article published by KCSourceLink.
Read the articleWhat you'll get
A Kansas City small-business resource site profiles Jewell Vold, who tested her jam at farmers markets before placing it in shops and adding catering, and lists her tips for learning at a booth: sell a few signature products, sample steadily, talk to shoppers, watch what sells out and note repeated requests. It is one maker's story, so take the habits and leave the revenue figures behind, since your market and costs will differ.
Do this week
At your next market or tasting, keep a tally of what people say, what sells out and what they ask for that you don't have, and read it back that evening.