The Hidden Costs That Kill CPG Brands
Video from Jia Liao. Watch on YouTube.
What you'll get
A founder who built a Sichuan food brand into more than a thousand stores gives a short primer on the charges retail adds after a yes: slotting fees and free fills, off-invoice discounts, chargebacks, demo and display fees, and spoilage and compliance deductions, with her advice on budgeting and tracking them. Her estimate of what these cost is from her own experience, so use the video to build a list of questions for a buyer rather than to set a budget.
Do this week
Write down every charge from the video that a store could bill you, and ask the buyer at your first target store which ones apply and how each is paid.