Five Things I Wish I Knew Before Starting a CPG Brand
Video from Jia Liao. Watch on YouTube.
What you'll get
Jia Liao, founder of a Sichuan food brand, shares five lessons from her launch in under seven minutes, and the chapter list names testing before the first production order, understanding your margin, packaging and naming, not chasing big retailers first and not going it alone. It is a short, current checklist from a working founder, worth watching as a prompt for your own list.
Do this week
Rank her five topics by how little you've done on each, and spend one hour this week on the lowest-ranked one.