The Pitch Deck That Got Me Into 1,200 Stores (Full Teardown)

Jia Liao, 11 minute video

Video from Jia Liao. Watch on YouTube.

What you'll get

A founder walks through the ten-slide deck she uses for grocery buyers, slide by slide: who you are, what makes you hard to copy, the product line, why now, traction and distribution, pricing and positioning, and the ask. She says it helped her brand reach more than 1,200 stores, a claim to weigh, but the structure works as an outline for a deck aimed at a buyer rather than an investor.

Do this week

Sketch your own ten-slide outline in her order with one sentence per slide, and cut anything that doesn't help a buyer decide to stock you.