Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer
This lesson is an episode of NPR's How I Built This.
Listen to the episodeWhat you'll get
Recorded live in Columbus, Ohio, Jeni Britton Bauer tells Guy Raz how a fascination with perfume pointed her toward unusual ice cream flavors and, after years of hustling, to launch Jeni's Splendid Ice Creams, which grew into a chain of its own shops. This is the founding story only; NPR ran a separate 15-minute follow-up in 2020 on the 2015 Listeria outbreak that nearly broke the company, a worthwhile second listen for any food maker.
Do this week
Pick a smell, place or memory you love, write three flavor or scent ideas it suggests for your product, and make a small test batch of the best one.