How to convince investors
This lesson is an essay published on paulgraham.com.
Read the essayWhat you'll get
Paul Graham boils investor persuasion down to three ingredients covering the team, the market and early evidence of success. Read it to see which one your pitch currently leaves thin.
Do this week
List your three strongest pieces of evidence, such as sales per store per week, repeat buyers and gross margin, and practice delivering them in two minutes, ideally at a local meetup such as 1 Million Cups Asheville.