How To Convert Customers With Cold Emails

Aaron Epstein, 33 minute video

Video from Y Combinator. Watch on YouTube or in the YC Library.

What you'll get

Aaron Epstein breaks down what goes into a cold email that gets noticed and answered. Use it to rewrite your outreach so it is clear and relevant to the person receiving it.

Do this week

Write one email to a store buyer that names what their shoppers are missing and makes a clear ask, send it to ten local stores, and track how many reply.