Honest Tea: Seth Goldman
This lesson is an episode of NPR's How I Built This.
Listen to the episodeWhat you'll get
Seth Goldman explains how a run in 1997, and his dislike of the sweet bottled drinks on offer afterward, pushed him to start brewing tea at home that became Honest Tea. It is a short beverage story, good to hear if your product began as something you wanted and could not find.
Do this week
Write down the product you could not find as a customer, then ask three people who feel the same what they would pay for it.