Investor Spotlight: How to Raise Capital for CPG Brands with Habitat Partners

What you'll get

Daniel Faierman of Habitat Partners, a venture fund that backs early food and personal-care brands, lays out what he checks before investing: gross margin first, then early store sales rates, repeat purchases, marketing efficiency and social media pull, plus common fundraising mistakes and questions to ask an investor. He speaks for one fund and the price ranges he gives shift with the market, so use the talk to learn what to track and what to ask rather than to price your company.