How To Raise Capital For A Consumer Products (CPG) Startup: Jen Zeszut of Goodles
Video from Foundersuite's How I Raised It. Watch on YouTube.
What you'll get
Jen Zeszut, founder of the mac-and-cheese brand Goodles, is interviewed for a fundraising series about raising a large seed round to launch big instead of starting small, and about choosing among investors; the description also mentions recruiting celebrity backers. It is a venture-funded counterexample to the bootstrapped founders in this module, and the series comes from a company that sells fundraising software, so use it to see what raising big looks like, not as a template for a local maker.
Do this week
List what you would have to believe about your first year of sales for a large launch to pay off, and compare it with the slower route you could take instead.