Cristina Hall Ackley & David Ackley of Ginger's Revenge

Cristina Hall Ackley, David Ackley, 39 min listen

This lesson is an episode of Venture Asheville's Talking 'Ship.

Listen to the episode

What you'll get

Cristina Hall Ackley and David Ackley tell Venture Asheville how an alcoholic ginger beer David learned to brew while they lived in Panama went to homebrew festivals back home, where they found other people wanted a lighter drink, before they incorporated Ginger's Revenge in 2015 and opened in 2017. It is a case study in testing demand with a crowd of hobbyists before building a company around it, though alcohol brings licensing rules a food or body care maker will not face.

Do this week

Hand out samples of your product at one hobbyist or community event this month and note the first question people ask.