How to Launch a Product That Actually Sells (No Marketing Required)
Video from Foundr. Watch on YouTube.
What you'll get
Foundr's host Nathan Chan talks with David Lester, co-founder of the soda brand OLIPOP, and the chapter list covers the failed first company that came before it, the team's approach to standing out in the soda category, a focused retail rollout and early marketing. It is a success story told after the fact, so use it to sharpen your own answer to what your product does differently, not as a plan to copy.
Do this week
Name the one thing your product does differently from every competitor on the shelf, such as the package, price, flavor or where it's sold, in a sentence a shopper would understand at a glance.