7 things to ask before you start a cosmetics line

Liz Ayling, 14 min read

This lesson is an article published by Formula Botanica.

Read the article

What you'll get

A writer for Formula Botanica, an online school for skincare formulators, uses a survey of aspiring beauty founders to frame seven questions: what to outsource, how fast to launch, how many products to start with, who makes them, who designs the brand, where to sell and whether you want a side business or a fast-growing one. The publisher sells formulation courses and writes for an international audience, so check US and North Carolina rules elsewhere, but the questions fit any maker of body care.

Do this week

Write a one-line answer to each of the seven questions for your own line, then mark the answer that most changes how much money you need to launch.